When it comes to selling, every step of the buyer journey should be considered when building a brand. While this may seem like a simple concept, it is amazing how often it is overlooked.
As the retail landscape has changed dramatically and online shopping has become more popular than ever, retailers need to remain relevant, and what customers see and how they interact with a product is key to driving sales. Technology may have driven a large number of shoppers online, but it also offers retailers the chance to use it to drive sales in the bricks-and-mortar space too.
Make an Impression on the Shelf
The aesthetics of a store or a display play a crucial role in what shoppers think, and they can create a first impression that lasts. In-store media such as music or multi-media displays can be used to great effect to enhance the emotional connection a shopper has and to create a bond between the two.
If shoppers feel inspired, relaxed and comfortable, they are far more likely to spend longer shopping, and thus spend more money.
Mirror the Online Experience
Online shopping offers plenty of advantages, and this can be mirrored in store too. Use multimedia like that available at https://moodmedia.co.uk/in-store-media you can engage with customers in the same way as you would online.
Electronic price labels that are clearly displayed, small informational blurbs about a product or even a screen that tells a customer more about what product can do are excellent options and make shopping feel more interactive and engaging too.
Coupons and QR Codes
Electronic coupons or vouchers are another great way to use media in store. You can even display QR codes that shoppers need to snap to claim discounts or surveys they need to complete in order to be eligible for a reduced price.
Everyone loves a discount, and if you are able to use media to make it more interactive and fun, it is also more memorable for the shopper. This creates a relationship and the chance for a brand to retain a customer too.
There are so many ways to drive sales, and a little bit of creativity and forward thinking will ensure that retailers build a bigger audience that will keep coming back for more.