It’s tempting to think that once your new website has launched the redesign is complete. However, it’s important to ensure the site achieves its aims. So here are the key metrics you should monitor after your new site goes live.
1. Website Traffic
By tracking the sources of traffic to your site, you can get an idea of how well your new site layout and content are working. So use an analytics tool to check your traffic weekly, and make sure you are driving the right traffic to your key pages.
2. Bounce Rate
Bounce rate is the number of visitors to the site who leave quickly without clicking through. This is an especially important metric in a website redesign. A significant increase in bounce rate from your previous website can indicate that your redesign is not as appealing as you hoped. In general, you want a rate of below 50%. If you’re getting a higher bounce rate, A/B testing can help identify any specific issues.
For the visitors who do click through, you need to know what they do while on your site and how many of those visitors are unique. If you have a sales funnel set up, you also need to know at which points visitors drop out. Of course, if you hire a professional web development company in London or elsewhere, such as https://www.redsnapper.net, any issues can be identified and addressed so that your site is optimised for maximum engagement.
Finally, it’s important to track the number of visitors who become leads. At the simplest level, you can find your lead conversion ratio by dividing the number of leads by the number of website visitors. According to the Ecommerce Benchmark & Retail Report 2016, the average across the various ecommerce industries surveyed was 1.71%. The report offers several tips for improving your conversion rate, including A/B testing and ensuring you have a sales funnel in place.
Now you’ve seen that launching your new site is only the start of the journey. In order to conclude the redesign has been a success, you need to monitor the behaviour of visitors to your site by tracking a few key metrics. You can then use the data to make any adjustments needed to further improve your site’s performance.