Slowly, companies from all around the world are realizing the importance of content marketing. They are realizing that content is not just meant to hide links; it is meant to motivate customers to buy products and services. Here are some points that can help your company to keep right approach towards content marketing.
Allocate good budget for content creation
Unfortunately, content creation is still considered to be just another task that can be easily performed by college kids for pocket money. However, this is expected to change soon. According to data released by B2B Marketing research firms, as good as 10 percent of companies running content marketing campaigns plan to increase their budgets for content creation this year. Marketing experts always recommend their clients to rope-in content experts and journalists to create content for their campaigns. Remember, more investment might result in more ROI for companies.
Understanding the importance of content distribution
Content distribution is the second most important procedure in content marketing after content creation. Distribution is no more easy and cheap. Web sites or blogs with the huge amount of traffic can ask companies to pay as much as $150 in exchange for releasing company’s promotional article or press release on their site.
According to data released by research firm- Altimeter, only around 26 per cent of internet marketing companies in the United States are spending money on content distribution. Some companies are not even aware of its importance. Creating content distribution strategy is very important in this hyper-competitive era. So, if you are planning the content marketing campaign, make sure that you create content distribution strategy as well.
Link content marketing with social media platforms
Social media is already playing an important role in driving audiences to the content. This year, many companies have already declared their plans to explore and exploit social networking sites to distribute content about their products. Companies are also planning to increase organic traffic by spending more on unexplored and new opportunities offered by social networking platforms like Instagram, Snapchat, and Twitter. This will lead to increase in paid social media advertising campaign as well.
Smart advertisements will lead the revolution
As suggested by many marketing experts, these days’ customers do not wish to spend time in reading or watching product specific content. People prefer to read something that is informative, something that they can use in their day to day life. This is where interesting content can prove to be helpful in keeping customers engaged on company website or blog. Such content can only be created when publishers and advertisers start working together.
Content will help in getting better search engine rankings
Marketing experts suggest that only content marketing would be able to assure great search engine rankings for companies during 2015. So, companies should release blog posts, articles, and social media channel content on a daily basis. Authentic, and unique content that presents interesting facts can easily keep on bringing more and more loyal visitors to company’s website. The right amount of link building, link sharing exercise along with promotional posts of Facebook, Google Plus, Instagram, and Twitter will also help in getting better rankings.
Guest blogging might regain its lost status
Internet marketing experts are slowly realizing the importance of guest blogging. It is not just about writing promotional articles or link building. Guest blogging is about creating brand value, creating the bond of trust with the community, increasing reach and exposure. Guest blogging means distributing impressive, excellent, and interesting content among publishers without worrying about inbound links to improve SEO.
Email marketing will become more content driven
Until the end of last year, email marketing was just about the distribution of existing content with links. Hub spot’s recent survey suggests that customers are not even interested in reading marketing emails anymore. So, marketers recommend their clients to use data mining approach while targeting users with emails. Sales figures can increase only if emails are sent to people who are actually interested in buying concerned products or services. Again, highly experienced copy writers and designers should be hired to create marketing emails that are used to target prospective customers. Highly experienced SEO Company can easily help you to plan your internet marketing campaign in 2015.